Believing a brand's story is its strongest asset, Autumn Merritt is a person who loves connecting with consumers in an engaging way. A Howard University Graduate, with a B.B.A in Marketing, she began her college tenure paying dues as a grassroots promotions representative, ultimately landing a position at Universal Music & Video Distribution as a College Lifestyle & Marketing Representative. Upon graduation, Autumn focused her efforts on further penetrating the Fashion Industry in Chicago. Her experiences in management, wholesale buying & selling, and visual merchandising prepared her for her greatest undertaking of all, the creation of a men's and women's brand and boutique, Sir & Madame, which she opened with her husband in 2007.

In addition to making sure her family of five and business are intact, she has experience as a producer, with clients such as Nike and Beats by Dre. Surpassing the ten-year mark as an entrepreneur, Autumn is now witnessing the payoff of her marketing and brand strategy efforts. The proper positioning of her brand has afforded collaborations with Japanese Skin Care brand Shiseido, Heineken, and HBO, as well as features in The New York Times, Marie Claire, GQ, and Huffington Post. In addition to building her lifestyle brand, she was also responsible for opening and overseeing operations for Manifest, a lifestyle concept based in Washington, DC. Presently, Autumn serves in a strategic marketing capacity as North America Head of Membership for Soho House, Cities Without Houses.